by Carina Weijma | 18 March 2018 | Blog, Brainport, Collaboration, Economy, In English, Trust
The government of the Netherlands announced its intention to offer 130 million euros for the further development of Brainport Eindhoven. It is the first concrete result of a long lobby, which has not yet come to an end. An analysis of how the envelope has been made...
by Carina Weijma | 24 January 2018 | Blog, Brainport, Collaboration, Communication, Economy, Inspiration, Italy, NL, Positioning, Trust, Values
Brainport Eindhoven. This is THE example where government, industry and knowledge institutions work together in a triangular relationship that is as equal as possible. Where the economy has been the first to pick up, where companies are marketing their technological...
by Carina Weijma | 7 March 2017 | Blog, Brainport, Communication, Inspiration, NL, Positioning
Dutch nanotech sets firm foot on Japanese soil. Partly thanks to Eindhoven high tech companies like AMSYSTEMS Center, DoMicro, Holst Centre, SCIL and Simbeyond, the Dutch nanotech industry has put a firm foot on Japanese soil. Earlier this month the Holland High Tech...
by Carina Weijma | 27 June 2012 | Blog, Brainport, Communication, Inspiration, NL, Positioning
The development of the Brainport brand a few years ago and the Holland High-Tech branding process in 2012 both consisted of working in unique hybrid constructions to position the business and the brand and establish how they would be communicated. At Brainport, the...
by Carina Weijma | 24 June 2012 | Blog, Brainport, Communication, NL, Positioning
The silly season. Go outside and lay down on your back – preferably on grass. Look for the orange Holland High-Tech balloon: The oldest form of aviation is playfully promoting the Dutch high-tech sector. The balloon has flown for the first time on July 28 during...
Recent Comments