by Carina Weijma | 24 January 2018 | Blog, Brainport, Collaboration, Communication, Economy, Inspiration, Italy, NL, Positioning, Trust, Values
Brainport Eindhoven. This is THE example where government, industry and knowledge institutions work together in a triangular relationship that is as equal as possible. Where the economy has been the first to pick up, where companies are marketing their technological...
by Carina Weijma | 7 March 2017 | Blog, Brainport, Communication, Inspiration, NL, Positioning
Dutch nanotech sets firm foot on Japanese soil. Partly thanks to Eindhoven high tech companies like AMSYSTEMS Center, DoMicro, Holst Centre, SCIL and Simbeyond, the Dutch nanotech industry has put a firm foot on Japanese soil. Earlier this month the Holland High Tech...
by Carina Weijma | 15 February 2015 | Blog, Communication, Inspiration, Italy, NL, Van Abbemuseum
On March 14 I will be publishing my photo book ‘absorbing life’, with 210 black and white pictures, street photography. Why have I been working on this book? I don’t want to wait or waste a moment of this precious thing we call life, but follow the nagging...
by Carina Weijma | 23 August 2012 | Blog, Communication, Inspiration, NL, Positioning
‘A thought leader is not necessarily the biggest company in the sector, but the company that is recognized as the champion of innovation in an area that is relevant to the market or society. Thought-leading companies are able to break through conventional...
by Carina Weijma | 27 June 2012 | Blog, Brainport, Communication, Inspiration, NL, Positioning
The development of the Brainport brand a few years ago and the Holland High-Tech branding process in 2012 both consisted of working in unique hybrid constructions to position the business and the brand and establish how they would be communicated. At Brainport, the...
by Carina Weijma | 25 June 2012 | Blog, Communication, In English, Positioning
Made the short promotional film ‘Holland… more than tulips and clogs’ together with EVD. It shows more and less familiar technological innovations made in the Netherlands, such as scanners by Philips Medical, the Philips Wake-up Light, the Phileas bus, ASML, and the...
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