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Brainport’s most important soft power: Trust

Brainport’s most important soft power: Trust

by Carina Weijma | 24 January 2018 | Blog, Brainport, Collaboration, Communication, Economy, Inspiration, Italy, NL, Positioning, Trust, Values

Brainport Eindhoven. This is THE example where government, industry and knowledge institutions work together in a triangular relationship that is as equal as possible. Where the economy has been the first to pick up, where companies are marketing their technological...
Nanotech solutions for cancer research

Nanotech solutions for cancer research

by Carina Weijma | 7 March 2017 | Blog, Brainport, Communication, Inspiration, NL, Positioning

Dutch nanotech sets firm foot on Japanese soil. Partly thanks to Eindhoven high tech companies like AMSYSTEMS Center, DoMicro, Holst Centre, SCIL and Simbeyond, the Dutch nanotech industry has put a firm foot on Japanese soil. Earlier this month the Holland High Tech...
Absorbing Life – Photo book

Absorbing Life – Photo book

by Carina Weijma | 15 February 2015 | Blog, Communication, Inspiration, Italy, NL, Van Abbemuseum

On March 14 I will be publishing my photo book ‘absorbing life’, with 210 black and white pictures, street photography. Why have I been working on this book? I don’t want to wait or waste a moment of this precious thing we call life, but follow the nagging...
Thought leader, bonding, conscience

Thought leader, bonding, conscience

by Carina Weijma | 23 August 2012 | Blog, Communication, Inspiration, NL, Positioning

‘A thought leader is not necessarily the biggest company in the sector, but the company that is recognized as the champion of innovation in an area that is relevant to the market or society. Thought-leading companies are able to break through conventional...
Directing without hierarchy

Directing without hierarchy

by Carina Weijma | 27 June 2012 | Blog, Brainport, Communication, Inspiration, NL, Positioning

The development of the Brainport brand a few years ago and the Holland High-Tech branding process in 2012 both consisted of working in unique hybrid constructions to position the business and the brand and establish how they would be communicated. At Brainport, the...
Holland… more than tulips and clogs!

Holland… more than tulips and clogs!

by Carina Weijma | 25 June 2012 | Blog, Communication, In English, Positioning

Made the short promotional film ‘Holland… more than tulips and clogs’ together with EVD. It shows more and less familiar technological innovations made in the Netherlands, such as scanners by Philips Medical, the Philips Wake-up Light, the Phileas bus, ASML, and the...
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    Carina Weijma
    Parallelweg 55
    5664 AG Geldrop
    06-44336799
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