by Carina Weijma | 27 June 2012 | Blog, Brainport, Communication, Inspiration, NL, Positioning
The development of the Brainport brand a few years ago and the Holland High-Tech branding process in 2012 both consisted of working in unique hybrid constructions to position the business and the brand and establish how they would be communicated. At Brainport, the...
by Carina Weijma | 25 June 2012 | Blog, Communication, In English, Positioning
Made the short promotional film ‘Holland… more than tulips and clogs’ together with EVD. It shows more and less familiar technological innovations made in the Netherlands, such as scanners by Philips Medical, the Philips Wake-up Light, the Phileas bus, ASML, and the...
by Carina Weijma | 24 June 2012 | Blog, Brainport, Communication, NL, Positioning
The silly season. Go outside and lay down on your back – preferably on grass. Look for the orange Holland High-Tech balloon: The oldest form of aviation is playfully promoting the Dutch high-tech sector. The balloon has flown for the first time on July 28 during...
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